Friday, April 1, 2022

How to Fix the Democratic Brand

National Review (yes, National Review) just published a lengthy essay of mine on how the Democrats could fix their woefully bad party image, if they had a mind to do so.
And if you're wondering why this essay isn't in some left-leaning magazine, the answer is pretty simple: they wouldn't dream of publishing it.
"As a lifelong man of the Left who very much wants the Democratic Party to succeed, I regret to report this: The Democrats and the Democratic brand are in deep trouble. That should have been obvious when Democrats underperformed in the 2020 election, turning what they and most observers expected to be a blue wave into more of a ripple. They lost House seats and performed poorly in state legislative elections. And their support among non-white voters, especially Hispanics, declined substan­tially.
Still, they did win the presidency, which led many to miss the clear market signals this underperformance was sending. That tendency was strengthened by the Democrats’ improbable victories in the two Senate runoffs in Georgia, which gave them full control of the federal government, albeit by the very narrowest of margins.
At the same time, Trump’s refusal to concede the election — his bizarre behavior in that regard probably contributed to the GOP defeats in the Georgia runoffs — and his encouragement of rioters who stormed the Capitol on January 6 led many Democrats to assume that the Republican brand would be so damaged by association that the Democratic brand would shine by comparison. And yet, two years later, the Democrats are in brutal shape.
Biden’s approval rating is in the low 40s, only a little above where Trump’s was at the same point in his presidential term, which of course was the precursor to the GOP’s drubbing in the 2018 election. Biden has been doing especially poorly among working-class and Hispanic voters. His approval ratings on specific issues tend to be lower, in the high 30s on the economy and in the low 30s on hot-button issues such as immigration and crime. Off-year and special elections since 2020 have indicated a strongly pro-Republican electoral environment, and Democrats currently trail Republicans in the generic congressional ballot for 2022. It now seems likely that Democrats will, at minimum, lose control of the House this November and quite possibly suffer a wave election up and down the ballot.
Most Democrats would prefer to believe that the current dismal situation merely reflects some bad luck. The Delta and Omicron variants of the coronavirus did undercut Biden’s plans for returning the country to normal, interacting with supply-chain difficulties to produce an inflation spike that angered consumers, but that is not the whole picture. Democrats have failed to develop a party brand capable of unifying a dominant majority of Americans behind their political project. Indeed, the current Democratic brand suffers from several deficiencies that make it somewhere between uncompelling and toxic to many American voters who might otherwise be the party’s allies. I locate these deficiencies in three key areas: culture, economics, and patriotism."
Read the whole thing at NR. I think you'll find it thought-provoking even if you don't agree with it.

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