Molly Murphy and Brian Stryker at Impact Research (Biden's polling firm) have some excellent advice for Democrats. This is no longer an option but a necessity if Democrats are not to fall even farther behind the public mood. They need to see restoring a sense of normality as their number one task.
"After two years that necessitated lockdowns, travel bans, school closures, mask mandates, and nearly a million deaths, nearly every American finally has the tools to protect themselves from this virus. It’s time for Democrats to take credit for ending the COVID crisis phase of the COVID war, point to important victories like vaccine distribution and providing economic stability to Americans, and fully enter the rebuilding phase that comes after any war.
• Declare the crisis phase of COVID over and push for feeling and acting more normal. Thanks to Democrats, we are nowhere near where we were two years, or even one year ago. Democrats have a tremendous opportunity to claim an incredible, historic success – they vaccinated hundreds of millions of people, prevented the economy from going into freefall, kept small businesses from going under, and got people back to work safely. Because of President Biden and Democrats, we CAN safely return to life feeling much more normal – and they should claim that proudly.
• Recognize that people are “worn out” and feeling real harm from the years-long restrictions and take their side. Most Americans have personally moved out of crisis mode. Twice as many voters are now more concerned about COVID’s effect on the economy (49%) than about someone in their family or someone they know becoming infected with the coronavirus (24%). Two-thirds of parents and 80% of teachers say the pandemic caused learning loss, and voters are overwhelmingly more worried about learning loss than kids getting COVID. Six in ten Americans describe themselves as “worn out” by the pandemic. The more we talk about the threat of COVID and onerously restrict people’s lives because of it, the more we turn them against us and show them we’re out of touch with their daily realities."