Who was Screaming Lord Sutch you ask? Here are the basics from Wikipedia:
But all that really doesn't do him justice. You gotta watch the video to get the full flavor. So turn up the sound real loud and enjoy.David Edward Sutch (10 November 1940 – 16 June 1999), also known as 3rd Earl of Harrow, or simply Screaming Lord Sutch, was an English musician. He was the founder of the Official Monster Raving Loony Party and served as its leader from 1983 to 1999, during which time he stood in numerous parliamentary elections. He holds the record for losing more than 40 elections in which he stood from 1963 to 1997. As a singer he variously worked with Keith Moon, Jeff Beck, Jimmy Page, Ritchie Blackmore, Charlie Watts and Nicky Hopkins.During the 1960s, Screaming Lord Sutch was known for his horror-themed stage show, dressing as Jack the Ripper, pre-dating the shock rock antics of Alice Cooper. Accompanied by his band, the Savages, he started by coming out of a black coffin (once being trapped inside of it, an incident parodied in the film Slade in Flame). Other props included knives and daggers, skulls and "bodies". Sutch booked themed tours, such as 'Sutch and the Roman Empire', where Sutch and the band members would be dressed up as Roman soldiers.